Every brand has their own goals, target and aim for making them successful. Overall effort has been made to bring the business to new heights by the owners, employees, investors and customers. If we see the trends of last few years then we can see that the infringements percentage is increasing constantly. Infringement threat in both online world and offline too. Online transaction is more rapidly increasing due to the vast platforms available world widely.
Every brand owner needs to keep a check on the digital platforms regarding their products, trademark and more aboutm their Intellectual Property Rights. If you are able to see any illegally use of your brand name or using your images or any other issue with the product then it’s the time to enforce the Intellectual Property. Because if you are trying to avoid this then it may result into the damage your brand equity, revenue and customer in long term. They try to circumvent to sale the product it might be counterfeit or generic one using your name.
If you are unsure about any such issue then you may have a free audit trial for your brand which will gives you a clear idea.