Brand Protection is one of the important key factors for any brand. Every brand has to keep an eye on brand protection on online and offline world. As the digital technology is heading with this the infringement is also burgeoning. Counterfeiters are not only involving into the hot products available in the market but all the brands have threat of this issue. Counterfeiters developed the chain of networks and does the cross border trade circumventing the customs. Secondly they try to list it on the whole sale sites and majorly available on the Chinese and HK sites. Try to create different account on a multiple platforms to sell them at below the average price and having it in bulk quantity. Through which it is easily available in the US, EU and in many other countries. This is not only affecting the brands equity but also affect the brands revenue which results into the loss. Many of the consumers are also not able to make out the difference between the original or fake while purchasing through some online platforms. Which results into to bad buying experience for them and gives a harsh impression of the brand on them.

Brand protection plays a vital role for every brand. It is very important that your brand protection teams act in real time. Because any of the infringement occurring on the online platform must be removed before the transaction is completed otherwise it is worthless when the transaction is done and the fake product is sold out.

Also correct strategies should be prepared for brand protection programme to find out the root of the problem and for any planned litigation.

Learn how to protect your brand online. Our team works on every aspect enforcing the infringement in the real time, warns the repeated infringers, keeping track of them and going to the root of the problem to bring the infringements to zero level.
Learn why clients choose Proactive Channel for Brand Protection.

  • Detects the widest range of infringement more quickly and comprehensively.
  • Helps to prevent brand reputation erosion, maintain brand integrity.
  • Protect IP from unauthorized use
  • Effective online anti-counterfeiting strategies must be put in place to preserve brand equity and to safe guard sales and revenues.